Ludington Area Convention and Visitors Bureau engaged TwoSix Digital to develop and maintain a campaign intended to drive awareness and entries for a lighthouse getaway giveaway at the big Sable Lighthouse in Ludington while also collecting email addresses for the CVB’s e-newsletter.
TwoSix Digital employed highly-strategic targeting from the Facebook Audience Insights tool and lookalike audiences of the previous year’s contest entrants and the CVB’s Facebook page. A number of ad flights were created and managed to drive entries into the giveaway.
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TwoSix on Tour
September 20 | Senior Director of Strategy & Education, Brian Matson will be leading a partner workshop on Digital Marketing Best Practices in Elkhart, IN.
September 23-25 | Founder & Chief Strategist, Dave Serino and Senior Director of Strategy & Education, Brian Matson, will be speaking at the Michigan Association of Convention and Visitor’s Bureaus Annual Conference in Kalamazoo, MI.