Ludington Area Convention and Visitors Bureau engaged TwoSix Digital to develop and maintain a campaign intended to drive awareness and entries for a lighthouse getaway giveaway at the big Sable Lighthouse in Ludington while also collecting email addresses for the CVB’s e-newsletter.
TwoSix Digital employed highly-strategic targeting from the Facebook Audience Insights tool and lookalike audiences of the previous year’s contest entrants and the CVB’s Facebook page. A number of ad flights were created and managed to drive entries into the giveaway.
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TwoSix on Tour
September 21: Senior Director of Strategy & Education, Brian V. Matson, will present A Guide to Social Media Content Planning and Promotion at the Visit Oakland Partner Training Workshop.
September 26: Founder & Chief Strategist, Dave Serino, will present Trends in Digital Marketing: The Impact Data the Year of Retargeting at the Michigan Association of CVB’s Educational Conference.
September 26:Senior Director of Strategy & Education, Brian V. Matson, will present The Coulda, Woulda, & Shouldas of Destination Marketing at the Michigan Association of CVB’s Educational Conference.