Ludington Area Convention and Visitors Bureau engaged TwoSix Digital to develop and maintain a campaign intended to drive awareness and entries for a lighthouse getaway giveaway at the big Sable Lighthouse in Ludington while also collecting email addresses for the CVB’s e-newsletter.
TwoSix Digital employed highly-strategic targeting from the Facebook Audience Insights tool and lookalike audiences of the previous year’s contest entrants and the CVB’s Facebook page. A number of ad flights were created and managed to drive entries into the giveaway.
Increase in email subscribers
Follow us on TwitterMy Tweets
Sign Up for Monthly Newsletter
TwoSix on Tour
May 8 - Founder and Chief Strategist, Dave Serino, will present a session on Claiming Your Space in Today’s Digital World to stakeholders of the Oakland, California CVB. The workshop will highlight networks like Google, TripAdvisor and Yelp, along with providing tactical strategies on how to excel on those networks.
May 11 – Senior Digital Strategist, Brian Matson, will kick off National Tourism Day in the Outer Banks of North Carolina when he presents a session on content marketing to the area’s tourism industry. The session will cover the essentials of good content development and distribution to potential travelers.
May 14-18 - Founder and Chief Strategist, Dave Serino, will present several digital marketing and social media education sessions at the Southeast Tourism Marketing College in Georgia.
May 23 - Senior Content Marketing Strategist, Marissa Conniff, and Founder and Strategist, Dave Serino, will present a hands-on Instagram workshop to the stakeholders of the Sault Ste. Marie Convention and Visitors Bureau.