The Tunica Convention and Visitors Bureau in Tunica, Mississippi conducted a direct digital media buy to highlight their Tunica “We Got It” destination promotional video. TwoSix Digital was assigned the goals for the video campaign to attract video views and encourage consumers from “high value” zip codes provided by the area casinos to complete a contest registration form with their email address and enter to win a getaway to Tunica.
TwoSix Digital ran a campaign from May to July, 2015 and utilized multiple techniques to capture consumer interaction while targeting gaming and lifestyle interests of the Tunica visitor. The Tunica “We Got It” campaign included:
- 53 highly targeted social and digital ads
-27 YouTube ads
-15 Facebook ads
-11 Twitter ads
- Leveraging of Lookalike Audiences in Facebook Ad targeting
-Lookalike of Tunica Facebook page
-Lookalike of people visiting tunicatravel.com
-Lookalike of people who had already entered the giveaway
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TwoSix on Tour
June 7 - Founder and Chief Strategist, Dave Serino, will present on Digital Trends in Tourism at Chicago's North Shore Annual Luncheon.
June 20-22 - Senior Director of Strategy & Education, Brian Matson, will present an informative session on Video Marketing on a Shoestring Budget at Tourism Academy in Long Beach.
June 27 - Senior Director of Strategy & Education, Brian Matson, will present the Dos and Don'ts of Successful Content Marketing at the Marshall Michigan Convention & Visitors Bureau's Partner Workshop.
July 7-8 - Founder and Chief Strategist, Dave Serino, will present on Strategic Issues in Destination Digital Marketing at Destination Marketing Association International's CDME Program.