The Tunica Convention and Visitors Bureau in Tunica, Mississippi conducted a direct digital media buy to highlight their Tunica “We Got It” destination promotional video. TwoSix Digital was assigned the goals for the video campaign to attract video views and encourage consumers from “high value” zip codes provided by the area casinos to complete a contest registration form with their email address and enter to win a getaway to Tunica.
TwoSix Digital ran a campaign from May to July, 2015 and utilized multiple techniques to capture consumer interaction while targeting gaming and lifestyle interests of the Tunica visitor. The Tunica “We Got It” campaign included:
- 53 highly targeted social and digital ads
-27 YouTube ads
-15 Facebook ads
-11 Twitter ads
- Leveraging of Lookalike Audiences in Facebook Ad targeting
-Lookalike of Tunica Facebook page
-Lookalike of people visiting tunicatravel.com
-Lookalike of people who had already entered the giveaway
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TwoSix on Tour
September 21: Senior Director of Strategy & Education, Brian V. Matson, will present A Guide to Social Media Content Planning and Promotion at the Visit Oakland Partner Training Workshop.
September 26: Founder & Chief Strategist, Dave Serino, will present Trends in Digital Marketing: The Impact Data the Year of Retargeting at the Michigan Association of CVB’s Educational Conference.
September 26:Senior Director of Strategy & Education, Brian V. Matson, will present The Coulda, Woulda, & Shouldas of Destination Marketing at the Michigan Association of CVB’s Educational Conference.