The Tunica Convention and Visitors Bureau in Tunica, Mississippi conducted a direct digital media buy to highlight their Tunica “We Got It” destination promotional video. TwoSix Digital was assigned the goals for the video campaign to attract video views and encourage consumers from “high value” zip codes provided by the area casinos to complete a contest registration form with their email address and enter to win a getaway to Tunica.
TwoSix Digital ran a campaign from May to July, 2015 and utilized multiple techniques to capture consumer interaction while targeting gaming and lifestyle interests of the Tunica visitor. The Tunica “We Got It” campaign included:
- 53 highly targeted social and digital ads
-27 YouTube ads
-15 Facebook ads
-11 Twitter ads
- Leveraging of Lookalike Audiences in Facebook Ad targeting
-Lookalike of Tunica Facebook page
-Lookalike of people visiting tunicatravel.com
-Lookalike of people who had already entered the giveaway
New email entries
Follow us on TwitterMy Tweets
Sign Up for Monthly Newsletter
TwoSix on Tour
July 19 – Senior Director of Strategy & Education, Brian V. Matson, will present at Visit Oakland Partner Workshop on digital trends and best practices.