The Tunica Convention and Visitors Bureau in Tunica, Mississippi conducted a direct digital media buy to highlight their Tunica “We Got It” destination promotional video. TwoSix Digital was assigned the goals for the video campaign to attract video views and encourage consumers from “high value” zip codes provided by the area casinos to complete a contest registration form with their email address and enter to win a getaway to Tunica.
TwoSix Digital ran a campaign from May to July, 2015 and utilized multiple techniques to capture consumer interaction while targeting gaming and lifestyle interests of the Tunica visitor. The Tunica “We Got It” campaign included:
- 53 highly targeted social and digital ads
-27 YouTube ads
-15 Facebook ads
-11 Twitter ads
- Leveraging of Lookalike Audiences in Facebook Ad targeting
-Lookalike of Tunica Facebook page
-Lookalike of people visiting tunicatravel.com
-Lookalike of people who had already entered the giveaway
New email entries
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TwoSix on Tour
May 8 - Founder and Chief Strategist, Dave Serino, will present a session on Claiming Your Space in Today’s Digital World to stakeholders of the Oakland, California CVB. The workshop will highlight networks like Google, TripAdvisor and Yelp, along with providing tactical strategies on how to excel on those networks.
May 11 – Senior Digital Strategist, Brian Matson, will kick off National Tourism Day in the Outer Banks of North Carolina when he presents a session on content marketing to the area’s tourism industry. The session will cover the essentials of good content development and distribution to potential travelers.
May 14-18 - Founder and Chief Strategist, Dave Serino, will present several digital marketing and social media education sessions at the Southeast Tourism Marketing College in Georgia.
May 23 - Senior Content Marketing Strategist, Marissa Conniff, and Founder and Strategist, Dave Serino, will present a hands-on Instagram workshop to the stakeholders of the Sault Ste. Marie Convention and Visitors Bureau.