The Hamilton County CVB approached TwoSix Digital wanting help building exposure for a niche culinary experience based around a regional specialty – their pork tenderloin sandwiches and a group of restaurants making up the “Tenderloin Trail”. The client had a number of blogs about these sandwiches as well as Tenderloin Passport that could be downloaded and a YouTube video on how to properly eat a tenderloin sandwich. These were available to use and promote.
TwoSix Digital set out by creating a retargeting website pixel on the Tenderloin Trail section of the Hamilton County website to promote tenderloin blogs, the passport and the video to these consumers. A number of highly targeted ad sets were created to promote tenderloin content to. Lookalike audiences generated through the Facebook ads manager of the Hamilton County e-newsletter list were utilized as well as the Facebook Audience Insights tool. This allowed us to research and create trail audiences for ad sets to promote content to.
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TwoSix on Tour
May 8 - Founder and Chief Strategist, Dave Serino, will present a session on Claiming Your Space in Today’s Digital World to stakeholders of the Oakland, California CVB. The workshop will highlight networks like Google, TripAdvisor and Yelp, along with providing tactical strategies on how to excel on those networks.
May 11 – Senior Digital Strategist, Brian Matson, will kick off National Tourism Day in the Outer Banks of North Carolina when he presents a session on content marketing to the area’s tourism industry. The session will cover the essentials of good content development and distribution to potential travelers.
May 14-18 - Founder and Chief Strategist, Dave Serino, will present several digital marketing and social media education sessions at the Southeast Tourism Marketing College in Georgia.
May 23 - Senior Content Marketing Strategist, Marissa Conniff, and Founder and Strategist, Dave Serino, will present a hands-on Instagram workshop to the stakeholders of the Sault Ste. Marie Convention and Visitors Bureau.