The Lake County, Illinois CVB requested TwoSix Digital help with their summer tourism promotion with the goals of promoting Six Flags Great America theme park and KeyLime Cove indoor water park, get consumers to opt-in to the Lake County e-newsletter while also driving traffic back to the CVB’s website.
TwoSix Digital designed a giveaway within the Woobox platform that allowed people to enter while also providing an opt-in button for those interested in the Lake County e-newsletter. To bolster entries and awareness, TwoSix Digital set up and ran a highly-targeted ad campaign using a number of techniques and tools, including Lookalike audiences of the Visit Lake County Facebook page, previous year’s entrants and e-newsletter list. Visitors to key blog posts were also retargeted with ads through a tracking pixel and Lookalike audience.
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TwoSix on Tour
September 21: Senior Director of Strategy & Education, Brian V. Matson, will present A Guide to Social Media Content Planning and Promotion at the Visit Oakland Partner Training Workshop.
September 26: Founder & Chief Strategist, Dave Serino, will present Trends in Digital Marketing: The Impact Data the Year of Retargeting at the Michigan Association of CVB’s Educational Conference.
September 26:Senior Director of Strategy & Education, Brian V. Matson, will present The Coulda, Woulda, & Shouldas of Destination Marketing at the Michigan Association of CVB’s Educational Conference.