The Lake County, Illinois CVB requested TwoSix Digital help with their summer tourism promotion with the goals of promoting Six Flags Great America theme park and KeyLime Cove indoor water park, get consumers to opt-in to the Lake County e-newsletter while also driving traffic back to the CVB’s website.
TwoSix Digital designed a giveaway within the Woobox platform that allowed people to enter while also providing an opt-in button for those interested in the Lake County e-newsletter. To bolster entries and awareness, TwoSix Digital set up and ran a highly-targeted ad campaign using a number of techniques and tools, including Lookalike audiences of the Visit Lake County Facebook page, previous year’s entrants and e-newsletter list. Visitors to key blog posts were also retargeted with ads through a tracking pixel and Lookalike audience.
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TwoSix on Tour
June 7 - Founder and Chief Strategist, Dave Serino, will present on Digital Trends in Tourism at Chicago's North Shore Annual Luncheon.
June 20-22 - Senior Director of Strategy & Education, Brian Matson, will present an informative session on Video Marketing on a Shoestring Budget at Tourism Academy in Long Beach.
June 27 - Senior Director of Strategy & Education, Brian Matson, will present the Dos and Don'ts of Successful Content Marketing at the Marshall Michigan Convention & Visitors Bureau's Partner Workshop.
July 7-8 - Founder and Chief Strategist, Dave Serino, will present on Strategic Issues in Destination Digital Marketing at Destination Marketing Association International's CDME Program.