The Lake County, Illinois CVB requested TwoSix Digital help with their summer tourism promotion with the goals of promoting Six Flags Great America theme park and KeyLime Cove indoor water park, get consumers to opt-in to the Lake County e-newsletter while also driving traffic back to the CVB’s website.
TwoSix Digital designed a giveaway within the Woobox platform that allowed people to enter while also providing an opt-in button for those interested in the Lake County e-newsletter. To bolster entries and awareness, TwoSix Digital set up and ran a highly-targeted ad campaign using a number of techniques and tools, including Lookalike audiences of the Visit Lake County Facebook page, previous year’s entrants and e-newsletter list. Visitors to key blog posts were also retargeted with ads through a tracking pixel and Lookalike audience.
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TwoSix on Tour
September 20 | Senior Director of Strategy & Education, Brian Matson will be leading a partner workshop on Digital Marketing Best Practices in Elkhart, IN.
September 23-25 | Founder & Chief Strategist, Dave Serino and Senior Director of Strategy & Education, Brian Matson, will be speaking at the Michigan Association of Convention and Visitor’s Bureaus Annual Conference in Kalamazoo, MI.