Many tourism marketers use their blog to promote events. Sadly, most go about this the wrong way by making content that expires within a week. If you want to promote events on your blog, focus on major events that return every year. This way, you can recycle content for years to come by simply updating dates and small details.
Here’s a checklist of blogs that you could write for event. (Let’s use The Color Run as an example event to help explain these concepts!)
- “The Color Run 2019 Date Announcement”
- 12-6 months before the event
- As soon as you get the info about the date of the event, tell your followers! This does not have to be a huge, drawn out blog, but could include the date, time, location, short description, new features for this year’s event, a link to your hotels page, and a photo gallery!
- “Photo Highlights from The Color Run”
- 3 months before the event
- This is a really easy blog to create! Simply gather UGC from previous years, and compile them in a photo blog. People love looking at photos, and it helps them get the feel for an event. A blog like this will help generate buzz and excitement around your event.
- “The Ultimate Checklist for The Color Run”
- 2 months before the event
- This blog tells attendees about all the cool things that happen at the event. For example, this blog would include things like – Don’t miss the National Anthem at the starting point, make sure you go through all the color zones, join the dance party at the finish line, take a before and after selfie, etc. Tell people exactly what they can and should experience at your event.
- “Important Information About The Color Run”
- 1 month before the event
- This has ALL the valuable information such as date, time, schedule, parking, admission prices, link to buy tickets, official hashtags, visitor guide request forms, hotel information, etc.
- “What to Do After The Color Run”
- 3 days before the event
- This blog should be pretty easy to write. Make sure your event attendees spread the love to local businesses by spending time and money! Include places to grab a bite to eat after the race, awesome parks to check out, local museums, stores, and more.
Don’t forget…All of these blogs should be linked to the main event landing page!