Instagram is also encouraging some serious creativity with their enhancements of Stories with the ability to create GIFs and stickers specifically for your brand, the ability to repost Instagram stories from users, emoji sliders and a wide variety of fonts. The new font tool allows brands to stick to their specific branding and/or add creativity to posts and the emoji slider tool gives users a unique twist on the voting buttons. Here are some of the other new creative features on Instagram!
It’s super simple to add this feature to your posts! All you have to do is create a profile on Giphy and apply to get it verified. Once you’ve accomplished this, you’ll have the freedom to create and use GIFs that align with your brand and surely make users click or swipe up more on your content.
Reposting Instagram Stories
This feature is awesome for featuring user-generated content! If you’re looking through posts and find something on someone else’s story that is relevant to your destination and you want to give them a shout-out, feature their content on your story with the new repost story tool.
There have been a lot of changes to Instagram. We all know it’s a powerful marketing tool – which is why it’s important to stay on top of the latest trends. Check out this article for predictions about more changes in the next year!