Trending at TwoSix: Keep Hotel Partners Informed

For most CVBs, hotels are the most valuable partner. They contribute to the bottom line. Sometimes they are the bottom line, the sole funding for the CVB. As a tourism marketer, do you feel you are doing everything to keep hotel partners informed? Take some ideas from this blog to step up your game, and build stronger relationships with your local hoteliers. Let’s get started.

Tip of the Week: Create a monthly newsletter for hotel partners.

CVB employees hold the keys to the community. They know when the events happen, who runs them, and what makes them special.

Additionally, CVB employees are sophisticated marketers who are experts about current trends within the tourism industry. Nearly every tourism marketer subscribes to the Skift (or TwoSix Digital) newsletter!

So what do you do with this knowledge? It should be shared with hotel partners.

Starting a monthly (or quarterly) newsletter for hotel partners is perhaps the easiest and most effective way to do this. This e-newsletter can share the latest trends within the community and the world of tourism.

Talk to your CEO and Board today about the possibility of kicking off this new effort.

Fact of the Week: On average, Airbnb guests stay longer than hotel guests.

Are you surprised that Airbnb guests stay longer than hotel guests? Consider a few things:

  • Many Airbnb listings only accept two-night+ stays. Since Airbnbs are typically handled by individuals, it makes sense. Would you want to spend your time cleaning your entire apartment, preparing fresh towels and linens for a one-night stay?
  • Hotels typically allow guests to check-in at anytime. This is convenient for people who are on a long road trip, and need to sleep in the midst of their journey.

Take a look at the entire study about the difference between hotel and Airbnb guests. This may be a great article to share to keep hotel partners informed.

Noteworthy Article: In Bed with Airbnb – Travel Distribution in the Age of Disruption

“The sooner hoteliers recognise that one customer can buy into more than one concept, the more successful they will be,” says William Beckler, founder of Alltherooms.com.

The EyeForTravel article explains, “Airbnb may be great for families who need more space and cooking facilities, but the adults in that same family may also be business travelers who prefer the consistency, predictability and facilities of a hotel for their work-travel needs.”

Read the full article here to keep hotel partners informed about how they can use the Airbnb experience to their advantage.

TwoSix Pic of the Week: Greater Lansing Michigan Convention & Visitors Bureau

Beautiful Lansing is home to our state’s capitol!

There you have it! Hopefully this blog provides some inspiration to keep hotel partners informed. If you have any questions or additional ideas, hit us up on Facebook or Twitter.