CVB employees hold the keys to the community. They know when the events happen, who runs them, and what makes them special.
Additionally, CVB employees are sophisticated marketers who are experts about current trends within the tourism industry. Nearly every tourism marketer subscribes to the Skift (or TwoSix Digital) newsletter!
So what do you do with this knowledge? It should be shared with hotel partners.
Starting a monthly (or quarterly) newsletter for hotel partners is perhaps the easiest and most effective way to do this. This e-newsletter can share the latest trends within the community and the world of tourism.
Talk to your CEO and Board today about the possibility of kicking off this new effort.