Trending at TwoSix: Emojis, Reactions, and Feelings

Millions of people use emojis and Facebook Reactions every day. We wanted to give you a couple insights on these fun aspects of communication, and how you can leverage them in your marketing efforts. Let’s get started.

Tip of the Week: Add emotion to your Facebook posts by using the feelings tag.

Nowadays, less and less people trust marketers. It’s sad, but true. One way we can overcome this is by having a human tone on our social channels. Don’t look at this as being “unprofessional” or “silly”. It’s smart! And it’s one way to win over audiences.

DISCLAIMER: We don’t recommend being “cute” when it can hinder SEO. This means, avoid quirky language when search is important (i.e. blog titles, Pinterest boards, video titles, etc.)

A couple of ways you can sound more like a human on social media (other than the “feelings” tags) are:

  • Including emojis
  • Adding exclamation points! (One at a time, please! Don’t add a bunch of them, like this!!!!!!!!)
  • Including fun language in your posts like, “Heck yes!” or “Can’t wait!”
  • Focus on EMOTION rather than INFORMATION. Landing pages are for information. Social media posts are meant for enticing and engaging your audience.

It’s sounds simple, but it’s even easier to sound like a robot on social media. Don’t be that person.

Fact of the Week: Facebook Reactions were used 300 billion times within its first year of existence.

Admit it. You love Facebook Reactions. Who doesn’t enjoy adding a Heart Reaction to a picture of a friend’s new baby? Or a Haha Reaction to a meme posted by your BFF? Not to mention, we no longer have to awkwardly use the Like Button when someone shares sad news. Whew!

Some businesses are leveraging Facebook Reactions on their Facebook Pages. They use the reactions to conduct a voting process by requesting their audience to hit the Like Button for option #1, and the Heart Reaction for option #2.

What other ways have you seen businesses using Facebook Reactions? Let us know by leaving a comment here.

Noteworthy Article: 5 things you should know about emoji marketing

It’s always good to brush up on your emojis skills, and this article makes some great points:

  1. Know the meaning of emojis before using them
  2. Use them at the right time and with the right context
  3. Don’t go overboard
  4. Humanize social media and email marketing campaigns
  5. Test your campaigns with and without emojis

TwoSix Pic of the Week: Experience Burnsville

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Thanks for reading! As always, if you have any questions or comments, reach out to us on Facebook or Twitter!