Brian V. Matson
Senior Director of Strategy & Education
Brian has been a part of the travel and tourism industry since 2003 and was the long-time Marketing Director at the Fargo-Moorhead Convention and Visitors Bureau where he pioneered several digital and social media promotional programs that included various form of content development and distribution.
One of his most well known projects was bringing “The Woodchipper” back to Fargo. He located the real movie prop, along with designing a replica, that was represented the famous scene in the movie “Fargo”. The original Woodchipper is now located in the visitors center with additional movie props and allows visitors the opportunity to take and share photos with the famous movie prop. It generated such a positive response from visitors and media that a festival to celebrate the movie was created. Brian received the Explore Minnesota Travel Marketing Excellence Award and the North Dakota’s Governor’s Award for Tourism Marketing for his efforts.
He’s a well-recognized speaker at state, regional and national conferences and is known for his entertaining presentation style that makes his talking points stick with attendees. He’s a great asset to the development of any tourism organization’s marketing initiatives due to his vast experience working directly with destinations and resorts, along with his vast knowledge of digital marketing.