Senior Content Marketing Strategist
Marissa Conniff works as the Senior Content Marketing Strategist for TwoSix Digital. With five years of digital marketing experience, Marissa specializes in promoting the creative sector within the tourism industry. Blogging is Marissa’s forte as she has initiated vigorous blogging strategies for every organization she has worked with since college.
A graduate from Eastern Michigan University as an Arts Management major with minors in Marketing and Theatre Communications – she received her first full time job a semester before graduation as the Marketing and PR Director of Performance Network Theatre. With (less than) a shoestring budget, Marissa was able to augment the theatre’s content marketing with video previews, blogs, and infographics. While in college, Marissa was a part of the marketing teams for MASS MoCA and EMU Theatre where she was able to blog, and utilize social media as a new form of marketing and promotion.
Later, Marissa went on to work with the Ypsilanti Area Convention and Visitors Bureau as the Director of Marketing and Communications. She was able to launch her most successful blog to date on ypsireal.com, which drove more than 50% of the traffic to the website. Marissa also managed to increase Twitter engagement by over 150%. As the Social Media Manager of the Ann Arbor Area Convention and Visitors Bureau, Marissa was able to implement these best practices to the social media and blogging presence of Visit Ann Arbor.
Marissa is also an RYT 200 Certified Yoga Teacher, as well as a musician. The rest of her spare time is dedicated to her husband and their two cats – Lucy and Wadsworth.