10 Things Every Blogs Needs

You’ve sparked the best topic, created a snappy headline, and wrote the ultimate informational blog – now it’s time to bring it all together. However, formatting your blogs on your website is a large part of your content’s future success. Many aspects go into creating the ultimate blog post that’s also SEO friendly. Here are the ten things every blog needs.

1.) Focused Topic

Set proper expectations for your audience by centering your blog around one specific topic and sticking to it. Choose topics that answer commonly asked questions from your website visitors or social media followers, or check out what landing pages on your website are being viewed the most via your Google Analytics. Your blog should be easy to read and useful by having a clear-cut subject that fulfills a specific need.

Having trouble coming up with new blog topics? Check out how to spark new blog topic ideas.

2.) Search-Engine Optimized (SEO) Title

A blog’s title is the first thing that users will see before clicking to your website on search engines and social media, so it’s crucial that the title is exciting and optimized with keywords. Avoid cute titles with keywords that don’t necessarily reflect the blog’s subject to help your page rank higher on search queries.

Remember, titles are often more important than the text. Don’t believe us? 80% of people will read your headlines; however, only 20% of those people will read the rest of your content.

3.) Meta Description

A Meta description is a 155-character summary of your blog content displayed underneath your SEO Title on search engines and social media posts. These Meta Descriptions are the perfect opportunity to add eye-catching context to your title. They also make your blog more intriguing, and consumers will be more inclined to click on your link! Be sure to use your focus keyword in your Meta Description to give it a better chance to rank higher in search results. You’ll want to include a call to action in this meta description such as “Learn More,” “Read On,” or “Check it Out Now.”

4.) Featured Photo

Your featured photo is one you choose to showcase the topic of your blog. Try using a stock photo or a user-generated photo for best results. This photo can appear on your blog landing page that lists all your latest blogs or can be the header photo for your blog. Your featured image will appear as a default in a social media post, so you want to make sure it’s impactful and attention-grabbing.

5.) Use Proper Heading Tags

One item that often gets overlooked is the importance of using the proper form of heading tags. Headers are essential because they separate your blog by highlighting the main ideas. Breaking up your blog content by using subheadings can help readers absorb and retain information, mainly if your heading directly reflects the point you’re heading is going to make.

Additionally, there are five different headers to use when building out your blog posts. Here is how to structure your header tags:

  1. H1 – main heading or your focus keywords
  2. H2/H3 – subheadings that relate to your main topic
  3. H4/H5 – sub subheadings that continue your thought process from your subheading

6.) Media for Each Point

Another way to make your blog flow and be easier to read is to use related media within your posts, such as images, videos, and interactive charts, to enhance the story you’re telling. Each sub-section of the post should ideally have its picture or piece of media as an example to assert your point. Destination marketing organizations should use multiple photos to highlight your story. If you are struggling to find relevant images, we suggest using UGC! Just make sure you have proper permissions and give credit!

7.) Call to Actions

To help break up posts with large content sections, try adding Call to Action buttons in between sections. These Call to Action buttons can be used to entice readers to Sign-Up for your Newsletters, request a Visitor Guide, or Follow You on Social Media.  Adding Call to Action buttons create opportunities for cross-promotion.

8.) External Links

As a destination marketing organization, linking your partners to your blog posts is a great way to highlight their services and promote additional products. An external link is a link that goes somewhere that’s not on your website. Using these links in your blog posts offers an opportunity to help your partners search engine optimization. Links from relevant and popular sites can help enhance SEO credibility for you and your partners.

9.) Internal Links

An Internal Link is any link that goes from one page on your website to another. Using Internal Links is an excellent way to extend the story and keep users discovering more about your destination while staying within your website domain. For instance, if you write about your excellent (taquerias), be sure to hyperlink to your taco blog so you can keep the reader discovering content.

10.) Related Content

To amplify your other blog posts, try using “Related Content.” This is a perfect way to end a blog as it assists website visitors with additional content that may interest them while still keeping them on your website. Think of it as a combination CTA and internal link. Related content can feature past blog posts,  landing pages,  events, and partner listings.

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