5 Questions with our Newest Team Member, Danny Lynch

We are excited to welcome, Danny Lynch, to the TwoSix Team!

Read on to learn more about him!

26: Welcome to the team, Danny! We are excited to have you on board. Tell us a little bit about yourself!

Danny: Thank you! I’m excited to be working here! I’m really bad at talking about myself, but I’ll give it a shot. I grew up in New Jersey – spent a lot of time at the shore of course – and moved here last September. I love swimming, I also like disc golf, which I’m real happy that I’ve arrived in the disc golf mecca. I’m a nerd, I love Star Wars and Marvel, and I was in band in high school. I played the tuba, which brought me the amazing opportunity to travel to Europe after I graduated through a program called American Music Abroad. That’s when the travel bug bit me, and I’ve spent a good amount of time exploring since then!

26: What past experience do you have in digital marketing? 

Danny: Most of my experience is in the legal industry. I worked for a small marketing agency for just under five years, and I had a lot of great opportunities to learn and grow with them. Most of my work was content-writing, SEO, and strategizing and managing Google Ads campaigns. I’m most proud of my work with one of those clients, a law firm in Manhattan that specializes in sexual assault litigation, particularly representing plaintiffs suing high profile individuals. I helped the firm land cases against Bill Cosby and Jeffrey Epstein, among other defendants. Brian said to me in my interview that I “hunt unicorns” and I found that really funny and validating.

Honestly, I still haven’t processed a lot of that, and I’m really excited to be doing something less… emotionally taxing. Like I said, travel is a passion of mine, and I hope I can apply my skillset toward something fun!

26: What is your favorite social media channel for personal use and for professional use?

Danny: Honestly, it’s an unconventional answer, but I’d have to say Reddit, for both. I never really used Reddit until I started learning digital marketing. I’d often look for an answer to some super specific problem I came up against and there’d be a Reddit thread with an answer, or at least with some advice, so I made an account to engage and contribute with other people in similar fields. It’s really helpful for that reason, and after that, I curated my account to my hobbies and interests. I like how simple the algorithm is, where if I stay in the Home tab, my whole feed is just things that I’ve chosen and it’s all just hobbies and nerdy stuff and no drama.

26: TwoSix Digital works exclusively in the travel, tourism, and hospitality industry. What is the most magnificent place you have ever visited?

Danny: That’s a tough one. I’ve been to the Vatican, which is certainly magnificent, almost overwhelmingly so. I’m not Catholic though, so I admit I did not appreciate it to the full extent that others do. I’d have to say that it’s between the Vatican and Grand Teton National Park. As beautiful as Vatican City is, there’s nothing made by man that can compare with the beauty found in nature, and the Grand Tetons are absolutely incredible.

26: What is the best piece of digital marketing/advertising advice you’ve ever received?

Danny: The best piece of marketing advice I received was from my old boss, who was the first person to tell me “nothing is original on the internet.” When I first started drafting ad copy and creating content online, I still had a very academic mindset about the whole thing, and I was super paranoid about plagiarizing. There’s a difference though, between outright copying others’ work, and covering the same topic as someone else, or even utilizing someone else’s work with credit and putting your own spin on it. It was a little liberating to finally be like “okay, someone else has already written about this, but nothing’s stopping me from writing about the same topic.” I really boosted my SEO game to start thinking about things like “how can I do that better than they did?”