Facebook, social network and…search giant? Facebook sees 1.5 billion searches each day and has indexed more than 2 trillion posts so, needless to say, there’s an opportunity that the social network is looking to explore there. This week the company announced some new steps being taken to help users find content related to searches. Some […]
Facebook Dislike Button debuts…sort of After years of requests from users Facebook finally unveiled the Dislike Button they had recently mentioned they were working on. The only thing is that the button they talked about turned out to be an emoji-like face to allow users to express an emotion they feel. Called “Reactions”, they are […]
Not just for ads anymore? A new posting option on Facebook seems to mimic the carousel ad format it rolled out last year for non-advertised posts. When posting a link to Facebook you may soon see the option to include multiple images from the landing page (or uploaded by the channel manager) in a carousel format – […]
Twitter Polls, State Tourism Spending and Tourism’s Future Twitter Experimenting with Polls Twitter is starting to allow some users to use polls in their tweets. It’s only on the mobile apps and website right now and still in the experimentation stage, though it could be a great way to get quick feedback (roughly 24 hours […]
Ad Blockers Big, Money for Snaps and a Dislike Button Ad blockers popular on App Store Apple’s support of ad-blocking software in its latest iOS9 software appears to be paying off – for ad blocking apps. Three of the App Store’s top paid apps in the U.S. are ad blockers, causing concern for advertisers. The adoption […]
Travel Reviews, Optimizing Content and Fall Foliage The most important parts of travel reviews We’ve known for some time that reviews are incredibly important, but what is it in reviews that people look for most – especially when it comes to travel reviews? A new study set out to find out what that was and […]
Facebook Mobile Ad Format and Instagram isn’t Square Another type of mobile ad? Facebook looks to be exploring a new format for mobile ads. These ads will first appear as normal Facebook posts, but will open into a full screen representation of a brand’s website. According to reports, users can scroll through multiple pages of […]
Client: Explore Branson The Scope: Throughout the summer of 2015, TwoSix Digital worked with Explore Branson to promote a summer photo contest that was designed to develop visual content on the #ExploreBranson hashtag. The images were curated and utilized on the Explore Branson website where users could view and engage with the imagery. The Strategy: TwoSix Digital […]
Facebook M and the Importance of Customer Reviews Facebook launches Siri, Cortana competitor A select number of users were greeted this week with a new feature when they opened their Facebook Messenger: a virtual assistant. Called “M”, the new tool allows you to make restaurant reservations, shop online, suggest and then book travel getaways – […]
Client: Ludington Area CVB The Scope: Ludington Area Convention and Visitors Bureau engaged TwoSix Digital to develop and maintain a campaign intended to drive awareness and entries for a lighthouse getaway giveaway at the big Sable Lighthouse in Ludington while also collecting email addresses for the CVB’s e-newsletter. The Strategy: TwoSix Digital employed highly-strategic targeting […]