Entries by 2sixdigitaltwo6

Case Study: Pure Michigan Million Page Likes

Client: Pure Michigan   The Scope: Pure Michigan assigned TwoSix Digital the task to increase its Facebook page Likes to over one million. This made Pure Michigan the third statewide tourism page behind Hawaii and New York to cross this mark. Additionally, TwoSix Digital was asked to change the location origin of the Facebook users from predominately in-state to out-of-state. […]

Post Frequency, a Facebook/IBM Partnership and Mobile Relevance

How Many Facebook Posts Per Week? The question constantly being asked: how often should we post on our Facebook page? There is no right answer, nor a silver bullet to magically reach every one of your page fans. However, Locowise did some digging and came across some interesting data after looking at more than 600 Facebook […]

Follow Along with National Travel and Tourism Week

Follow Along with National Travel and Tourism Week TwoSix Digital will be out and about for National Travel and Tourism Week starting on Tuesday. Senior Director of Strategy and Education Brian V. Matson will be in Gaylord, Michigan while Founder and Strategist Dave Serino will be in Waterloo Iowa CVB and The Outer Banks of North Carolina working with […]

Social Ad Spending, Amazon Destinations and Facebook Algorithm Changes

Global Facebook Ad Spend You’ve heard it before: social media is becoming pay-to-play, and a new report seems to indicate that statement really is on the money. A new report from eMarketer estimates global spending on social media advertising will total $23.68 billion. That’s “billion” with a “b”. Most of the money will be spent […]

Tourism Industry Veteran Brian V. Matson Joins the TwoSix Digital Team

TwoSix Digital is happy to welcome 10-year tourism industry veteran, Brian V. Matson to the team as their Senior Director of Strategy & Education. Brian has been a part of the travel and tourism industry since 2003 where he started as a front line visitor service representative with the Fargo-Moorhead CVB.  From 2005 to 2012 […]

Cuba and Airline Fuel Prices

Cuba, Cuba and more Cuba In case you haven’t noticed, Cuba has been in the news a lot lately thank to the beginning of normalization of relations between the island nation and the United States. This has led to an increase in interest in travel to Cuba. Because of this renewed intrigue, Airbnb recently announced […]

Hootsuite Picture Posting and Snapchat Geofilters

As usual, things keep moving at a rapid pace on social media. Here are two items for you to note this week. Hootsuite Picture Posting Hootsuite subscribers recently received an email explaining a brand new and updated feature that would allow pictures to automatically generate in Twitter newsfeeds through pic.twitter.com instead of appearing as an […]

Pure Michigan Governor’s Conference on Tourism

The 2015 Pure Michigan Governor’s Conference on Tourism was held in Grand Rapids earlier this week. The event was attended by travel and tourism marketers, CVB’s, hoteliers, exhibitors and everyone else in between. The conference provided the perfect backdrop for these people to come together to discuss and learn from different practices around the industry. The […]

Michigan Bicycle Tourism Marketing Plan Unveiled

As Michigan becomes more and more friendly to bicyclists, the opportunity to reach out to another kind of tourist presents itself. Seeing this opportunity, the Michigan Tourism Strategic Plan Promotion, Marketing and Communications Implementation Committee, coordinated by Dr. Sarah Nicholls of Michigan State University, created a report to identify and analyze the role bicycling tourists can play in […]