Email marketing can be a tricky thing to master, especially in a world that seems to be dominated by social media. However, this definitely doesn’t mean you should give up on your email marketing strategy! Your email marketing program is an integral way to give visitors the necessary information they need before visiting your destination. It’s also a great way to encourage past visitors to come back.
There are a few challenges that arise within an organizations’ email marketing program. Read along to learn what causes them and how you can fix them!