Users are constantly being bombarded for their attention, so one of the only ways to make an impact is to tell a story. What story does your image tell? Is it one that you want to be told? Does it have substance?
It’s important to consider how you’ll tell the story as well. How are you going to use caption, location, and hashtags to compliment the story, rather than repeating it?
This photo encapsulates every point skillfully. Further, it tells a story of what you can expect from NYE in downtown Ludington: a considerable crowd, confetti, fireworks, and a ball drop.