Throughout the summer of 2015, TwoSix Digital worked with Explore Branson to promote a summer photo contest that was designed to develop visual content on the #ExploreBranson hashtag. The images were curated and utilized on the Explore Branson website where users could view and engage with the imagery.
TwoSix Digital utilized several social ad promotions to raise awareness of the program, along with billboards and window clings in the destination. One ad targeting strategy included proximity ads using Facebook’s geotargeting feature to drive entries and inspire consumers to generate content while they were actively in the Branson area. These ads targeted Facebook users whose IP addresses were currently within the destination or those who had recently traveled in the Branson area.
Content was curated and developed even further to promote Branson as a location for a variety of getaways. This was done by interviewing and recording testimonials from several photo contest entrants. TwoSix Digital then created video and audio files, along with blog posts based upon their trips. These trips reflected key travel interests in Branson like fishing, family vacations and outdoor adventures and were distributed through several channels including Twitter, Instagram and YouTube.
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TwoSix on Tour
TWOSIX ON TOUR
January 27 – 28 | Brian Matson will be presenting at the 2020 Texas Association of Convention and Visitors Bureaus Winter Education Conference in Boerne, Texas.
February 13 | Brian Matson will be presenting at the Experience Burnsville Partner Education Event in Burnsville, Minnesota.
February 18-20 | Dave Serino and Brian Matson will be presenting at the 2020 Pure Michigan Governor’s Conference on Tourism in Grand Rapids, Michigan.