Ludington Area Convention and Visitors Bureau engaged TwoSix Digital to develop and maintain a campaign intended to drive awareness and entries for a lighthouse getaway giveaway at the big Sable Lighthouse in Ludington while also collecting email addresses for the CVB’s e-newsletter.
TwoSix Digital employed highly-strategic targeting from the Facebook Audience Insights tool and lookalike audiences of the previous year’s contest entrants and the CVB’s Facebook page. A number of ad flights were created and managed to drive entries into the giveaway.
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TwoSix on Tour
TWOSIX ON TOUR
January 27 – 28 | Brian Matson will be presenting at the 2020 Texas Association of Convention and Visitors Bureaus Winter Education Conference in Boerne, Texas.
February 13 | Brian Matson will be presenting at the Experience Burnsville Partner Education Event in Burnsville, Minnesota.
February 18-20 | Dave Serino and Brian Matson will be presenting at the 2020 Pure Michigan Governor’s Conference on Tourism in Grand Rapids, Michigan.