Ludington Area Convention and Visitors Bureau engaged TwoSix Digital to develop and maintain a campaign intended to drive awareness and entries for a lighthouse getaway giveaway at the big Sable Lighthouse in Ludington while also collecting email addresses for the CVB’s e-newsletter.
TwoSix Digital employed highly-strategic targeting from the Facebook Audience Insights tool and lookalike audiences of the previous year’s contest entrants and the CVB’s Facebook page. A number of ad flights were created and managed to drive entries into the giveaway.
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TwoSix on Tour
April 15-17, 2019 | Senior Director of Strategy and Education, Brian Matson, will be speaking at the North Dakota Travel Industry Conference on Digital Marketing Trends and Advanced Use and Analytics.
April 23 – 24, 2019 | Elkhart County Convention & Visitors Bureau – Brian Matson
April 24 – 25, 2019 | Pure Ludington – Brian Matson
April 29-30, 2019 | Shipshewana LaGrange County Visitors Bureau – Brian Matson