Ludington Area Convention and Visitors Bureau engaged TwoSix Digital to develop and maintain a campaign intended to drive awareness and entries for a lighthouse getaway giveaway at the big Sable Lighthouse in Ludington while also collecting email addresses for the CVB’s e-newsletter.
TwoSix Digital employed highly-strategic targeting from the Facebook Audience Insights tool and lookalike audiences of the previous year’s contest entrants and the CVB’s Facebook page. A number of ad flights were created and managed to drive entries into the giveaway.
Increase in email subscribers
Follow us on Twitter
Sign Up for Monthly Newsletter
TwoSix on Tour
March 19-21, 2019 | Senior Director of Strategy & Education, Brian Matson, will be speaking at the DMA West Tech and Vendor Summit on A Guide to Tactical Content Planning for Your Destination & Data Driven Strategies on a Budget.