Here is the Digital Engagement Ranking of the 50 United States Tourism Offices for Q4, December of 2014.
You can view the entire Digital Engagement Ranking: US Tourism Office Edition, Q4, December 2014 right here.
We would like to congratulate the states that have made the top ten:
1) Michigan; 2) Virginia; 3) Oregon; 4) Massachusetts; 5) Hawaii; 6) North Carolina; 7) Florida; 8) Louisiana; 9) Georgia and 10) California.
As you can see, the top 10 stayed pretty consistent from last quarter with only one change. California moved into the number 10 spot and Tennessee dropping to 11. Based on performance and consistency, the top 10 is almost interchangeable. And, as you can see in the final scoring, Michigan, Virginia and Oregon are all very close with scores of 82.5, 82.2, and 82.1 respectively.
Other movers of note in this quarter include Colorado, up eight spots to 20; New Hampshire up ten spots to 15; Montana up ten spots to 16; Minnesota up eight spots to 19; New York up nice spots to 27 and Indiana up 11 spots to 29.
The report features an overall digital and social media ranking of each state from one through fifty.It is the second consecutive quarter the report has been published and the comparison results from last quarter are located on page three.
As we developed our new ranking criteria, we continue to place significant emphasis on website engagement and the importance that content development plays in that process. In the Q4 report, we made some additional adjustments to add more emphasis on Facebook engagement – since it is an area of interest and concern with the new algorithm changes.
There is a detailed breakdown of the ranking criteria and weighting scale within this report. This report covers the fourth quarter of 2014. We intend to continue to publish the Digital Engagement Rankings on a quarterly basis in the future, along with adjusting the weighting criteria to coincide with tourism industry and digital marketing trends.
We are also looking into additional resources to help us attain engagement numbers that will span a longer period of time.
As always, feedback, comments and ideas on improvement for the ranking are always welcome. Please be sure to leave them on our Facebook page at http://www.facebook.com/TwoSixDigital.