Here is the Digital Engagement Ranking of the 50 United States Tourism Offices for Q1, April of 2015.
You can view the entire Digital Engagement Ranking: US Tourism Office Edition, QTR 1, 2015 here.
We would like to congratulate the states that have made the top ten:
1) Oregon; 2) Michigan; 3) Colorado; 4) Virginia; 5) Massachusetts; 6) Hawaii; 7) Florida; 8) Louisiana; 9) Georgia and 10) California.
The top 10 stayed relatively consistent from last quarter with some notable shakeups. Oregon overtook Michigan at number 1, causing Michigan to drop to 2. Colorado shot up from number 12 to the number 3 spot, with Virginia dropping to number 4. Massachusetts also rose one place to the number 4 spot.
As you can see in the final scoring, Oregon and Michigan are quite close with scores of 90.6 and 88.4 respectively.
The report features an overall digital and social media ranking of each state from one through fifty. It is the third consecutive quarter the report has been published and the comparison results from last quarter are located on page three.
We continue to place significant emphasis on website engagement and the importance that content development plays in that process.
There is a detailed breakdown of the ranking criteria and weighting scale within this report, with both Overall Website Traffic Rankings and Facebook Engagement coming in as the most weighted. This report covers the first quarter of 2015. We will continue to publish the Digital Engagement Rankings on a quarterly basis, along with adjusting the weighting criteria to coincide with tourism industry and digital marketing trends.
We are also looking into additional resources to help us attain engagement numbers that will span a longer period of time.
As always, feedback, comments and ideas on improvement for the ranking are always welcome. Please be sure to leave them on our Facebook page at http://www.facebook.com/TwoSixDigital.