State Tourism Instagram Study

Welcome to the State Tourism Instagram Study by TwoSix Digital.

Discover how State Destination Marketing Organizations (DMO) utilize the best (and worst) practices on tourism’s favorite social media network.

Each States’ official tourism Instagram account was analyzed over a 7 day period. Information was gathered regarding Instagram posts created within 1 month.

If you would like more details on the data, contact us at for the full report.

Sign up for TwoSix Digital’s monthly e-newsletter for future reports regarding State DMOs performance on major social media channels and more.

Keep learning by following TwoSix Digital on Facebook and Twitter.