State Tourism Twitter Study

Welcome to the State Tourism Twitter Study by TwoSix Digital.

Did you know only 50% of State Destination Marketing Organizations (DMO) have uploaded a video to Twitter? Check out the infographic to learn more about how State DMOs perform on Twitter.

Each States’ official tourism Twitter account was analyzed over a 7 day period. Information was gathered regarding Tweets composed within a 3 month period. Every account was evaluated based on a list of best (and worst) practices on Twitter.

If you would like to know how your State performed on Twitter, reach out to us at for the full report.

Stay tuned for more reports like this in the future regarding State DMOs and the largest social media networks. For now, here’s what we found out about Twitter and State DMOs.

Keep learning by following TwoSix Digital on Facebook and Twitter.