Pinterest is a key tool for destination marketers as a way to showcase the wide variety of opportunities that a destination has to offer. Here are 5 creative tips to think about when you’re crafting your next post on Pinterest.
1. Use an Eye Catching Image
The first thing a user will notice and what will ultimately convince them to click is the image. You want your image to stand out from the rest and have a unique or interesting element that’s immediately noticeable. Also, make sure that the image is high-resolution. Check out these examples from tourism brands:
2. Go Vertical
Pinterest reports that 85% of users are on mobile when using the platform. Consequently, you should always try to use a vertical image that will show up well in users’ feeds. Pinterest recommends a 2:3 aspect ratio; otherwise, your image may be automatically cropped. Check out the difference it can make:
3. Think “on-brand”
Make sure that you think of your destination and your company’s brand standards as the focal point of the pin. If you stray too far into using different fonts, sizes or types of images, you won’t be showcasing your brand to your consumers, which could negatively impact the performance of a pin – and general brand awareness! Keep your message clear and consistent across the platform!
4. Include your Logo
Yes, that’s right. Include your logo very subtly in the lower left corner or justified to the center in order for your followers to know that it’s an official posting from your brand. This will allow your consumers to know the difference between the content you’ve created and outsider’s content.
5. Add text overlay to tell a better story
Adding text to an image can be a great way communicate your message to potential pinners. “Text overlay” simply means the text on the image that you use for your Pin. Text on an image typically performs the best when the text is concise, or less than 100 characters. Check out this example:
Finally, remember that Pinterest is ultimately a visual search engine for your audience. Likely, a potential traveler will begin their trip planning process at a search engine and finding creative ways to inspire travel to your destination is key when you’re developing your Pinterest strategy.
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