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5 Creative Tips for Pinterest

Pinterest is a key tool for destination marketers as a way to showcase the wide variety of opportunities that a destination has to offer. Here are 5 creative tips to think about when you’re crafting your next post on Pinterest.


1. Use an Eye Catching Image

The first thing a user will notice and what will ultimately convince them to click is the image. You want your image to stand out from the rest and have a unique or interesting element that’s immediately noticeable. Also, make sure that the image is high-resolution. Check out these examples from tourism brands: 


2. Go Vertical

Pinterest reports that 85% of users are on mobile when using the platform. Consequently, you should always try to use a vertical image that will show up well in users’ feeds. Pinterest recommends a 2:3 aspect ratio; otherwise, your image may be automatically cropped. Check out the difference it can make:

Photo courtesy of Visit Colorado

3. Think “on-brand”

Make sure that you think of your destination and your company’s brand standards as the focal point of the pin. If you stray too far into using different fonts, sizes or types of images, you won’t be showcasing your brand to your consumers, which could negatively impact the performance of a pin – and general brand awareness! Keep your message clear and consistent across the platform! 


4. Include your Logo

Yes, that’s right. Include your logo very subtly in the lower left corner or justified to the center in order for your followers to know that it’s an official posting from your brand. This will allow your consumers to know the difference between the content you’ve created and outsider’s content. 


5. Add text overlay to tell a better story

Adding text to an image can be a great way communicate your message to potential pinners. “Text overlay” simply means the text on the image that you use for your Pin. Text on an image typically performs the best when the text is concise, or less than 100 characters. Check out this example:


Finally, remember that Pinterest is ultimately a visual search engine for your audience. Likely, a potential traveler will begin their trip planning process at a search engine and finding creative ways to inspire travel to your destination is key when you’re developing your Pinterest strategy. 

To stay updated on digital marketing practices for your destination, be sure to subscribe to our e-newsletter and follow us across social media with the links below! 

How to Find Great User-Generated Content

(And what to do when you find it!)
Processed with VSCOcam with a5 preset

User-Generated Content (UGC) is a huge part of tourism marketing. People are constantly posting images during their travels, which provides great opportunities for DMOs to repost this content on their own channels to promote and inspire tourism. In this blog, you’ll learn the best ways to find great UGC on Instagram and what to do when you find it. 


Tagged Images

Some users make it super simple by tagging you in their photos, so the first place to start is looking at the images you’re tagged in! Navigate to the “tagged photos” portion in your Instagram profile to see what you’ve been tagged in. A best practice is to check-in on this a few times a week (at least) to make sure that you’re not missing out on any impressive content.

How to See What Images You're Tagged in On Instagram User-Generated Content UGC

Check Your Hashtag For User-Generated Content

Did you know that you can search your hashtag on Instagram to see all of the posts that have used it? You can do this by either navigating to the search bar and typing it in or by clicking your hashtag that’s in your bio. This will take you to a screen displaying both popular and recent posts using your hashtag!


 

Location Tags

Using a location tag is a method for users to post about the places they visit during their trip and a great way to know for certain that an image was taken at a specific destination. To find a specific location tag, simply navigate to the search bar and start typing in the location. You should see the location pop up in the search results. If you see a location tagged that you want to look at in your feed, you can also click on the tag above the image and it will navigate you to a page displaying both popular and recent posts at that location. Remember, don’t just check city tags, but also local attractions, restaurants, and more! 


What to Do When You Find User-Generated Content

Now that you’ve found the perfect image for your feed, it’s time to save the user-generated content to your collection and get approval from the user to actually use the photo in your feed. Follow these steps to make sure that you’re asking for permission in the right way:

  1. Save the image to your collection so you can easily refer back to it when necessary. See below how to add it to your collection:
Save User-Generated Content to Your Collection on Instagram

2. Like the Image!

3. Comment on the image using verbiage something like this:

“Great photo! With your permission, we’d love to use this in our blog. Let us know if you have any concerns.”

How to Ask for Permission for User-Generated Content UGC Tourism

4. Once you receive a response, you can reply and thank them for giving you permission!


Posting the User-Generated Content with Credit

Finally, make sure that when you post the image on your own social feeds, you tag the user in the image, or give them photo credit in the comments. If you’re putting it in your blog, be sure to give them image credit. If you are embedding the photo directly to your website, it’ll automatically give credit where credit is due.

Following this quick approach is an integral step in giving your brand a voice. You also show your visitors appreciation for posting their images of your location. Integrating user-generated content in your blogs and social media feeds will allow future visitors to see others experiencing your destination and can inspire them to do so as well. For more new and exciting ways to use digital marketing to enhance your destination marketing organization, be sure to subscribe to our e-newsletter and follow us across social media at the links below.