(And what to do when you find it!)
User-Generated Content (UGC) is a huge part of tourism marketing. People are constantly posting images during their travels, which provides great opportunities for DMOs to repost this content on their own channels to promote and inspire tourism. In this blog, you’ll learn the best ways to find great UGC on Instagram and what to do when you find it.
Some users make it super simple by tagging you in their photos, so the first place to start is looking at the images you’re tagged in! Navigate to the “tagged photos” portion in your Instagram profile to see what you’ve been tagged in. A best practice is to check-in on this a few times a week (at least) to make sure that you’re not missing out on any impressive content.
Check Your Hashtag For User-Generated Content
Did you know that you can search your hashtag on Instagram to see all of the posts that have used it? You can do this by either navigating to the search bar and typing it in or by clicking your hashtag that’s in your bio. This will take you to a screen displaying both popular and recent posts using your hashtag!
Using a location tag is a method for users to post about the places they visit during their trip and a great way to know for certain that an image was taken at a specific destination. To find a specific location tag, simply navigate to the search bar and start typing in the location. You should see the location pop up in the search results. If you see a location tagged that you want to look at in your feed, you can also click on the tag above the image and it will navigate you to a page displaying both popular and recent posts at that location. Remember, don’t just check city tags, but also local attractions, restaurants, and more!
What to Do When You Find User-Generated Content
Now that you’ve found the perfect image for your feed, it’s time to save the user-generated content to your collection and get approval from the user to actually use the photo in your feed. Follow these steps to make sure that you’re asking for permission in the right way:
- Save the image to your collection so you can easily refer back to it when necessary. See below how to add it to your collection:
2. Like the Image!
3. Comment on the image using verbiage something like this:
“Great photo! With your permission, we’d love to use this in our blog. Let us know if you have any concerns.”
4. Once you receive a response, you can reply and thank them for giving you permission!
Posting the User-Generated Content with Credit
Finally, make sure that when you post the image on your own social feeds, you tag the user in the image, or give them photo credit in the comments. If you’re putting it in your blog, be sure to give them image credit. If you are embedding the photo directly to your website, it’ll automatically give credit where credit is due.
Following this quick approach is an integral step in giving your brand a voice. You also show your visitors appreciation for posting their images of your location. Integrating user-generated content in your blogs and social media feeds will allow future visitors to see others experiencing your destination and can inspire them to do so as well. For more new and exciting ways to use digital marketing to enhance your destination marketing organization, be sure to subscribe to our e-newsletter and follow us across social media at the links below.
A belly full of Thanksgiving turkey is a sure sign the new year is on its way. With 2017 just around the corner, how are you evaluating your competitors and effectiveness on social media? Don’t spend all of your time on the new gaming feature in Facebook Messenger, and check out these interesting tips to make 2017 your most successful year.
Hootsuite recently shared an article on how to conduct a competitive analysis on social media. They offer a few key tactics you can easily employ:
- Start by Google searching keywords your brand or destinations hopes to lead, and see who makes it to the top of the search (i.e. “Small town Midwest destinations”, or “Best state to visit in the winter”, etc.) .
- Once you find your competitors, find out what channels they occupy, how often they post, how fast their audience is growing, and where they rank with engagement.
- Conduct a simple SWOT analysis, and use the information to inspire your strategy, not duplicate.
There are several tools listed throughout the blog to make this an even easier process, so be sure to read it before your holiday break. While you are pondering on your competitors, check out these tips from Social Media Today on 6 Tactics to Instantly Boost Social Media Reach For Your Brand or Business. Hint: The first one is video.
Last but certainly not least, have you tried the Instant Games on Messenger feature? Facebook makes another bold move to completely take over the internet by adding Pac Man, Words with Friends, and Space Invaders to Messenger.
Did you come across any interesting articles or social media news? Share them with the TwoSix Digital team by Tweeting us or posting on our Facebook. While you’re there, giver a shout out to the newest member of the TwoSix Digital team – Marissa Conniff. Thanks for reading!
Dave Serino, TwoSix Digital’s Founder and Strategist, recently shared the following trends in social media in a recent CenStates Travel and Tourism Research Association newsletter. He will be presenting a session on using analytics to drive successful advertising campaigns at the organization’s annual conference in Rapid City, South Dakota on September 23rd.
A few of today’s trends in social media landscape we’re seeing:
The Battle for Ephemeral Visual Media Continues…..
Snapchat – a great example of ephemeral media, which are short-form video & images that makes a claim for our attention in the age of contemporary screen culture – is being seriously challenged by Instagram, a Facebook owned property.
The challenge comes in the form of Instagram “Stories” – a series of images and videos that will disappear in 24 hrs. The reason it could be so devastating to Snapchat? Instagram has a simple user interface and a larger network of users – 300 million compared to Snapchat’s 150 million.
And, another advantage to Instagram – an ad network supported by Facebook that includes multiple levels of targeting based on known interests and geo settings. Read more