It’s extremely important to make sure that you are taking time out of your week to interact with your followers. Here are a few ways to show them some extra love:
- Feature the best user-generated photo of the week
- Answer their questions
- Ask them questions
- Thank people for using your hashtag
- Go above and beyond
When asking about our clients’ least favorite social media tool, Twitter is often at the top of the list. We understand some of the frustration, but with 330 million monthly active users, Twitter is not going anywhere anytime soon. So, before you throw in the towel on tweeting, try these top twitter tactics for tourism marketers!
- Tweet Frequently – 3 to 7 tweets per day (And, a few stakeholder or partner reTweets are acceptable in the total)
- Be visual – Tweets with images receive 150% more retweets than tweets without images
- Use GIFs/Emojis in your tweets – speak the language of Twitter
- Create Twitter Moments – highlight a major event in your area or local initiatives
- Upload video – use the video that you share everywhere else on Twitter too!
- Use Twitter to Drive traffic – Tweet links to valuable landing pages
- Run an ad – allow these to complement Facebook, Instagram and YouTube ads – think “campaign”
- Promote your hashtag – use your hashtag at least once a day
- Embed Tweets in landing pages to extend the story + build awareness.
- @ reply and retweet each day — be social on Twitter & engage with other users
For more details on how to improve your Twitter game, visit our blog!
The basic metrics inside Google analytics will help you understand the overall effectiveness of your website, so it’s important that you understand them:
- Sessions: How many people visit your website
- Pageviews: How many pages are viewed on your website
- Average session duration: How long people spend on your website
- Pages per session: The average number of pages people visit on your website
- Bounce Rate: Percentage of people who navigated away from your website after viewing only 1 page
Other things that you can learn from Google Analytics:
- Top pages on your website
- Explore engagement data for all of your web pages
- See how users move through your website by using “Behavior Flow”
- Use keyword data to help fuel your content planning
- Site search data to discover content needs
For more on why these metrics are important for your destination, read the full blog.
Learning how to market a major event in your destination is important if you want people to attend. Here is a quick step-by-step guide to marketing your next major event:
- Create an awesome landing page for your event
- Write a series of blogs leading up to your event to build the hype and keep people informed
- Write Blogs to Promote your event (& link them to the main even page)
- Run a Paid Ad Campaign
- Complete organic social and digital best practices
For more tips on how to market your next major event, read our entire blog post.
What is the most important thing that you learned about destination marketing in 2018? We’d love to know! Comment on the Facebook post or send us a direct message on Facebook, Instagram or Twitter. Or, if you like going old school, just shoot us an email at firstname.lastname@example.org.