Go with what works. We know Facebook audiences find video engaging, so give them every opportunity to succeed.
Next time you share a video on Facebook, dedicate even a small budget (between $20-$100) to watch your engagement go through the roof!
Take it even further and use Facebook’s targeting tools to reach your ideal audience. You can get very specific and select women ages 25-54 who live 50 miles outside of your destination!
Unfortunately, Facebook content will perform better with funds behind it, as opposed to organic engagement. Make sure you have budget in 2018 for boosted posts!