Facebook Pixels are a great way to deliver targeted messaging to specific audiences. For example, imagine you would like to run a social ad campaign regarding fall travel to your destination. Facebook Pixels make it possible to target individuals who have already visited the fall page on your website! Furthermore, a Lookalike Audience can be created from the Facebook Pixel. This can be extremely powerful for building niche audiences.
We recommend identifying your destination’s top three niches (i.e. outdoor recreation, craft beer, and family travel). Run campaigns using specific messaging for these audiences by using Facebook Pixels and Lookalike Audiences. As a result, your niches will grow as more and more traffic is drawn to specific landing pages on your website.
If this sounds confusing, don’t worry. This is pretty advanced stuff! TwoSix Digital continuously runs integrated digital ad campaigns for travel marketers due to the complexity. Contact us if you would like to grow your niches, and avoid the headache!