It’s hard to plan every post in advance. In fact, we don’t recommend planning every tweet, Facebook post, or Instagram photo. That leaves little room for creativity and spontaneity – two key elements to social media.
However, more impactful, time-consuming efforts such as blogs and videos should be planned in advance. Aiming to set a schedule a month in advance is useful because it gives you plenty of time to prep and find resources for the content you wish to create.
Furthermore, planning this far out ensures the content will be created. Sometimes we have every intention of making a video, and three months goes by before we notice it!
Ultimately, setting a loose structure like this will help other elements to fall into place. Don’t let content planning get in the way of your greatness! Make it work for you!