This Fact of the Week is so disappointing! Very few businesses are taking the time to like, comment, and engage with their audiences. It proves many marketers are using social media as a broadcasting platform, as opposed to a place to generate community and conversation.
For example, imagine your favorite Facebook Page as a dinner date. You want your date to not only tell stories and share photos, you also hope they take interest in your life, your vacation photos, and your opinions. If your date is not a good listener, chances are you won’t call them back.
To reiterate, take 15 minutes to listen and appreciate your audience! Be social!