Trending at TwoSix: Videos Content vs. Reading

As sad as it may be, consumers are beginning to prefer video content over actual reading. This does not mean blogs and copy should be eliminated from your strategy! Instead, it simply speaks to the importance of video content in today’s world.

Tip of the Week: Identify your top blog posts from the past year, and turn them into videos.

Not sure where to start with video content? Go with what works.

Login to your Google Analytics and identify your top blogs (or landing pages), and work to create videos around this content.

Once you have created this video content, embed it onto the blog or landing page from which it was inspired!

Fact of the Week: 4x as many consumers would prefer to watch a video about a product, rather than read about it.

To be fair, sometimes it seems like you really can’t get a “feel” for a destination until you see it on video.

If a picture is worth a thousand words, imagine the type of experience video content can provide to potential visitors.

You can create videos yourself with your smartphone, or hire a production company to create video content for you!

Noteworthy Article: Hottest Visual Trends of 2017

Here are some highlights from the infographic on visual trends:

  • YouTube is the third most visited website
  • 23 million gifs are posted to Tumblr every day
  • 40% of people respond better to visual aids than plain text

Find out more interesting facts here.

TwoSix Pic of the Week: Experience Jackson

Enjoy this photo from Experience Jackson for the TwoSix Pic of the Week!

Thanks for reading. For more information on video content, and other trends – follow TwoSix Digital on Facebook and Twitter!