It’s really easy to get caught in a rut with your niches. Whether your destination is known for beer, outdoor adventure, events, or history – sometimes we have a tendency to overdue it on a certain topic.
Just remember nearly every traveler is looking for an array of activities, and not every potential traveler is interested in only one of your niches. Who says you can’t go hiking, and then go to the theatre? If your destination has multiple experiences to offer, then make sure you showcase them as a package!
Try defining three major niches in your destination, and talk about each of them weekly. Be sure to evenly distribute blog and video content across these niches, and you will paint a vibrant picture of your destination to potential visitors!