As destination marketers, it is our job to promote craft beer offerings to visitors. Take a look at the craft beer page on your website. Is it the best it can be? Don’t have a craft beer landing page? It’s time to make one!
Check out some of these examples for inspiration:
Experience Grand Rapids
What works: Grand Rapids, Michigan (A.K.A Beer City USA) starts their page with an engaging photo, followed by their mention in USA Today for having the Best Beer Scene. Next, Grand Rapids has populated their pages with content relating to beer within their destination. You will also find videos, user generated content, a listing of beers, and beer + hotel packages available!
What works: The engaging photo welcomes you into the craft beer experience of Oregon. Next are itineraries and stories about craft beer in Oregon. The listing of all breweries within Oregon is easy to navigate (and doesn’t take up too much of the page). Last, you can “Ask Oregon” questions relating to craft beer!
What works: This page promotes Experience Columbus’ Ale Trail, followed by a map, and a YouTube video. This page also includes blogs relating to the craft beer scene. Experience Columbus also took the liberty to include their email sign up form at the end of the page! Remember to use these (and all) pages on your website to accomplish larger goals within your organization.
So what are you waiting for? Either make or improve your craft beer page!