" /> TwoSix Digital - Case Study - Ludington Lighthouse Getaway Giveaway

Ludington Lighthouse Getaway Giveaway

Client: Ludington Area Convention and Visitors Bureau

The Scope

Ludington Area Convention and Visitors Bureau engaged TwoSix Digital to develop and maintain a campaign intended to drive awareness and entries for a lighthouse getaway giveaway at the big Sable Lighthouse in Ludington while also collecting email addresses for the CVB’s e-newsletter.

Ludington Lighthouse Getaway

The Strategy

TwoSix Digital employed highly-strategic targeting from the Facebook Audience Insights tool and lookalike audiences of the previous year’s contest entrants and the CVB’s Facebook page. A number of ad flights were created and managed to drive entries into the giveaway.

Ludington Reach

22,000

Entries

156%

Increase in email subscribers

The Results

This campaign was the most successful and popular giveaway TwoSix Digital has ever hosted for a client.

More than 22,000 entries – an increase of 298% from the previous year’s giveaway.
89% of entrants opted-in for the Ludington Area CVB e-newsletter
List of subscribers increased 156%.

Page reach also skyrocketed as a result of social ads. Targeting for the campaign ads was so specific and accurate that the average click-through rate for the campaign ads was more than seven times the global average.

Ludington Lighthouse Getaway Giveaway

The Scope

The Strategy

The Results

Check Out Our Blog!

Sign Up for Monthly Newsletter

Ludington Lighthouse Getaway Giveaway

The Scope

The Strategy

The Results

Check Out Our Blog!

Sign Up for Monthly Newsletter

Follow Us!