22,000
Entries
156%
Increase in email subscribers
The Results
This campaign was the most successful and popular giveaway TwoSix Digital has ever hosted for a client.
- More than 22,000 entries – an increase of 298% from the previous year’s giveaway.
- 89% of entrants opted-in for the Ludington Area CVB e-newsletter
- List of subscribers increased 156%.
Page reach also skyrocketed as a result of social ads. Targeting for the campaign ads was so specific and accurate that the average click-through rate for the campaign ads was more than seven times the global average.
