" />TwoSix Digital - Case Study - Ludington Lighthouse Getaway Giveaway

Ludington Lighthouse Getaway Giveaway

Client: Ludington Area Convention and Visitors Bureau

The Scope

Ludington Area Convention and Visitors Bureau engaged TwoSix Digital to develop and maintain a campaign intended to drive awareness and entries for a lighthouse getaway giveaway at the big Sable Lighthouse in Ludington while also collecting email addresses for the CVB’s e-newsletter.

Ludington Lighthouse Getaway

The Strategy

TwoSix Digital employed highly-strategic targeting from the Facebook Audience Insights tool and lookalike audiences of the previous year’s contest entrants and the CVB’s Facebook page. A number of ad flights were created and managed to drive entries into the giveaway.

Ludington Reach

22,000

Entries

156%

Increase in email subscribers

The Results

This campaign was the most successful and popular giveaway TwoSix Digital has ever hosted for a client.

More than 22,000 entries – an increase of 298% from the previous year’s giveaway.
89% of entrants opted-in for the Ludington Area CVB e-newsletter
List of subscribers increased 156%.

Page reach also skyrocketed as a result of social ads. Targeting for the campaign ads was so specific and accurate that the average click-through rate for the campaign ads was more than seven times the global average.

TWOSIX & COVID-19

Digital Marketing & Helpful Resources for Virtually Surviving the Coronavirus

TwoSix Digitals Response to COVID-19: We have entered into a difficult time for digital marketing within the tourism industry. We as a TwoSix team have been actively working and brainstorming helpful ways to virtually survive the pandemic we’re in. We are closely monitoring the quickly spreading virus and will keep you updated.
COVID-19 has impacted small businesses, restaurants and stores. However the tourism industry has been impacted with destinations being shut down and travel being banned.
Our plan is to keep moving forward and the line of communication open. We have dedicated this page completely to COVID-19 for resources, living blog posts, and helpful how-to’s.

Be sure to keep updated with your state health department website for local information.

Ludington Lighthouse Getaway Giveaway

The Scope

The Strategy

The Results

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