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Ludington Lighthouse Getaway Giveaway

Client: Ludington Area Convention and Visitors Bureau

The Scope

Ludington Area Convention and Visitors Bureau engaged TwoSix Digital to develop and maintain a campaign intended to drive awareness and entries for a lighthouse getaway giveaway at the big Sable Lighthouse in Ludington while also collecting email addresses for the CVB’s e-newsletter.

Ludington Lighthouse Getaway

The Strategy

TwoSix Digital employed highly-strategic targeting from the Facebook Audience Insights tool and lookalike audiences of the previous year’s contest entrants and the CVB’s Facebook page. A number of ad flights were created and managed to drive entries into the giveaway.

Ludington Reach

22,000

Entries

156%

Increase in email subscribers

The Results

This campaign was the most successful and popular giveaway TwoSix Digital has ever hosted for a client.

More than 22,000 entries – an increase of 298% from the previous year’s giveaway.
89% of entrants opted-in for the Ludington Area CVB e-newsletter
List of subscribers increased 156%.

Page reach also skyrocketed as a result of social ads. Targeting for the campaign ads was so specific and accurate that the average click-through rate for the campaign ads was more than seven times the global average.

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Ludington Lighthouse Getaway Giveaway

The Scope

The Strategy

The Results

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