Ludington Area Convention and Visitors Bureau engaged TwoSix Digital to develop and maintain a campaign intended to drive awareness and entries for a lighthouse getaway giveaway at the big Sable Lighthouse in Ludington while also collecting email addresses for the CVB’s e-newsletter.
TwoSix Digital employed highly-strategic targeting from the Facebook Audience Insights tool and lookalike audiences of the previous year’s contest entrants and the CVB’s Facebook page. A number of ad flights were created and managed to drive entries into the giveaway.
Increase in email subscribers
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Virtual Tourism Conferences
April 13 | Brian Matson will be presenting on “Social Marketing Tips & Strategies During (and after) the COVID-19 Crisis” for Experience Burnsville
April 20 | Brian Matson will be presenting on “Social Marketing Tips & Strategies During (and after) the COVID-19 Crisis” for Meet Mount Pleasant
April 21 | Brian Matson will be presenting on ‘Owned-Data Strategies to Future-Proof Your Marketing Efforts” for Pure Ludington