The campaign accomplished its goals and returned the following KPI’s:
- More than 9 million ad impressions from 9 DMA’s
- More than 1.2 million video views for videos
- Social video advertising at $.03 per view
- More than 20K total contest entries and 14,218 new email opt-ins for the newsletter, 22% of those opt-ins came from high-value loyalty zip codes provided by the area casino players clubs
The Tunica “We Got It” video campaign was awarded Social Media Campaign of the Year at the 2015 Mississippi Governor’s Conference and showcased the expertise of TwoSix Digital in the development and execution of a destination marketing ad strategy.