Visit Lake County Summer Tourism Promotion
Client: Lake County, Illinois Convention and Visitors Bureau
The Scope
The Lake County, Illinois CVB requested TwoSix Digital help with their summer tourism promotion with the goals of promoting Six Flags Great America theme park and KeyLime Cove indoor water park, get consumers to opt-in to the Lake County e-newsletter while also driving traffic back to the CVB’s website.
The Strategy
TwoSix Digital designed a giveaway within the Woobox platform that allowed people to enter while also providing an opt-in button for those interested in the Lake County e-newsletter. To bolster entries and awareness, TwoSix Digital set up and ran a highly-targeted ad campaign using a number of techniques and tools, including Lookalike audiences of the Visit Lake County Facebook page, previous year’s entrants and e-newsletter list. Visitors to key blog posts were also retargeted with ads through a tracking pixel and Lookalike audience.
6,932
Entries
84%
Opt-in rate
3.5%
Click-through-rate
