The Lake County, Illinois CVB requested TwoSix Digital help with their summer tourism promotion with the goals of promoting Six Flags Great America theme park and KeyLime Cove indoor water park, get consumers to opt-in to the Lake County e-newsletter while also driving traffic back to the CVB’s website.
TwoSix Digital designed a giveaway within the Woobox platform that allowed people to enter while also providing an opt-in button for those interested in the Lake County e-newsletter. To bolster entries and awareness, TwoSix Digital set up and ran a highly-targeted ad campaign using a number of techniques and tools, including Lookalike audiences of the Visit Lake County Facebook page, previous year’s entrants and e-newsletter list. Visitors to key blog posts were also retargeted with ads through a tracking pixel and Lookalike audience.
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TwoSix on Tour
TWOSIX ON TOUR
February 13 | Brian Matson will be presenting at the Experience Burnsville Partner Education Event in Burnsville, Minnesota.
February 18-20 | Dave Serino and Brian Matson will be presenting at the 2020 Pure Michigan Governor’s Conference on Tourism in Grand Rapids, Michigan.