The Visit Lake County summer tourism promotion campaign is a great example of TwoSix Digital’s ability to strategically target the right people through its ads with the right messaging to drive results.
- Of the 6,932 entries 84% opted-in for the e-newsletter.
- The “Deals and Specials” landing page entrants were directed to after entering the promotion obtained more than 1,800 sessions as a direct result of promotion.
- The campaign social media ads click-through rate averaged 3.5% which, according to a report for Q2 2015, is more than 11 times the global average of .3%.
Furthermore, by mapping the zip codes of entrants the map to the right was created, clearly showing a strong presence of entries within the Indiana, Illinois, Ohio, Wisconsin and Michigan states we set out to target.