Facebook introduces Canvas
Facebook advertisers now have access to a new immersive type of ad called “Canvas“. While previously available to certain advertisers, the new ad works to open up a full screen experience once an ad is clicked by a user.
This full screen experience is said to load ten times faster than traditional ads. Canvases provide advanced functions for ads like animations, carousels, product catalogs, tilt-to-view images, and videos.
The user-friendly feature is available through Power Editor for all advertisers. Facebook says it wanted to provide everyone with the means to make great looking ads while also elevating the ad content being served to users – from Fortune 500 companies to mom and pop coffee shops.
According to Facebook, 53% of users that open a Canvas view at least half of it, and the average view time is 31 seconds. The top Canvas ads can see more than 70 seconds of view time per user.
Facebook officially rolls out Reactions
Facebook users now have new ways of interacting with content on the social media platform with five new emoji-like features in addition to the iconic Like button. By hovering over the Like button on desktop or holding down on the button on mobile users will have the option to interact with posts with emotions described as Like, Love, Haha, Wow, Sad or Angry.
Facebook has said that additional reactions could eventually be added, but the company did extensive research to find emotions that would be considered universal across different countries and cultures. For community managers, these new interactions will provide more detailed information on how a community feels about certain topics. This should allow a honing of content to better fit a community. One thing worth taking into consideration is the impact of the new Reactions on engagement – especially because users may feel less inclined to comment on a post after already expressing their reaction.