Incorporate Into Blogs
As you incorporate your new landing page into your content plan, remember to also build additional blog posts featuring this information. Frankenmuth re-purposed their re-opening strategy page by turning it into a blog topic.
Another example by Traverse City featured safety procedures of their most popular niche activities – consuming craft beer. It encouraged visitors to continue doing what they love to do while promoting safety. It was a great opportunity to help build consumer comfort during their visit.
Other blog topics ideas to consider:
- More safe ways to visit your destination
- Activities that naturally incorporate Social Distancing (I.e. outdoor adventure)
Once your reemerging landing page has been created and published, the distribution process is crucial. Be sure to follow the tips above on How to Distribute your Reemerging Landing page to share with your partners and travelers. For information on things to include in your re-opening strategy landing page, check out How to Create a Reemerging Website Landing. Don’t forget to also sign up for our e-newsletter to make sure you keep up-to-date on all things TwoSix Digital!