Yikes! The battle rages on, and it’s not looking great for Snapchat. Facebook has taken several swings at Snapchat since 2012. With the somewhat recent launch of Instagram Stories, marketers can’t help but be concerned with the longevity of Snapchat. According to a story by Huffington Post, a large number of Snapchat users would abandon the app if Instagram launches some new features.
For those of you who don’t know, “filters” are the facial mapping features that make Snapchat users look like dogs, the elderly, or extra attractive. It’s perhaps the most potent example of “social vanity”.
Snapchat is primarily used by marketers to engage millennials. Hopefully DMO’s are pondering other ways to engage a younger demographic, because it looks like the honeymoon phase with Snapchat may come to an end!