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It’s Time for A Paid-First Social Media Strategy
It’s no secret that organic (free) reach has been on the decline for years. At TwoSix Digital, we’ve always preached the importance of consistency and regularity when it comes to maximizing your organic reach on social media. Sadly, regular posting doesn’t seem to be cutting it for most anymore in gaining favor with the algorithms. The only way to truly combat the decline in organic reach is to use paid tools to ensure that our content gets in front of relevant audiences. That’s why it’s time for a paid-first social media strategy.
A paid first strategy is pretty simple. Run ads first. Post your best ads organically, later.
Benefits of a Paid First Strategy:
If you’re unsure how to start your paid-first digital strategy, contact one of our digital strategists. Don’t forget to sign up for our monthly newsletter to receive new digital marketing tips, trends, and best practices delivered directly to your inbox. If you’re looking for more destination marketing and tourism insights, check back to our blog page every week for fresh new content.