We see a lot of DMO’s misusing Pinterest. The best bang for your buck with this image-search social media channel is to Pin from YOUR website. As you can see, this strategy will pay off because a large number of web traffic can come from Pinterest when used properly.
For those of you who don’t know, every Pin links back to a website. This means the majority of your Pins should link back to your DMO’s website. It’s very easy to get into the habit of only re-pinning other people’s content. This is fine to do every now and then, but it should not be your main solution for Pinterest content.
If this is totally confusing, consider setting up some coaching and consulting sessions with TwoSix Digital, and we can talk you through it!