Trending at TwoSix: Measurements for Success
How do you measure success? In post likes, in retweets, in cups of coffee? How about engagement? How about growth? Keep reading to find out what measurements can help you define success on social media. Let’s get started.
Tip of the Week: Don’t just measure your followers.
Just because the majority of your board may only care about likes and followers – the modern day marketer needs to measure much more than that. Click here to download TwoSix Digital’s monthly measurement form. By tracking these basic metrics, you will be able to do a fairly decent analysis of your efforts. You put so much work into your social media presence. Find out how awesome you are by measuring the impact you are making!
Fact of the Week: Over 5% of all referral traffic comes from Pinterest.
We see a lot of DMO’s misusing Pinterest. The best bang for your buck with this image-search social media channel is to Pin from YOUR website. As you can see, this strategy will pay off because a large number of web traffic can come from Pinterest when used properly.
For those of you who don’t know, every Pin links back to a website. This means the majority of your Pins should link back to your DMO’s website. It’s very easy to get into the habit of only re-pinning other people’s content. This is fine to do every now and then, but it should not be your main solution for Pinterest content.
If this is totally confusing, consider setting up some coaching and consulting sessions with TwoSix Digital, and we can talk you through it!
Noteworthy Article: Google Maps Now Boasts A Bucket List Tool.
This new feature on Google allows people to save locations they would like to visit in the future, creating a potential “bucket list” in your destination. Notifications are delivered when you are near a location you would like to visit, so you don’t forget about your bucket list.
Most importantly for DMOs, these bucket lists can be shared! Consider developing a craft beer bucket list, or a list of your museums, or parks. The possibilities are endless! Learn more here.
