Things are constantly changing in the field of digital marketing and sometimes it’s hard to keep up. This is exactly why our team at TwoSix Digital decided to talk about things that are on our radar for the coming months. Here’s what’s On Our Radar for next month:
Take the Blinders off!
Sometimes we operate ad campaigns with our blinders on by focusing so much on Facebook. Sure, it’s an awesome tool but sometimes it doesn’t quite fit for the audiences we are trying to reach. It’s important to leverage the various tools offered by ALL the other networks. Each one has their own flavors of custom audiences. Different audiences enjoy different networks. Use the tools that are most likely to resonate. Don’t limit yourself to just Facebook.
Learn more:
How to Share an Instagram Story from Your Archive
By default, Instagram will automatically save Stories you post in your Stories Archive, so there’s no need to save them. Better yet, you can also share the archived stories whenever you want! Remember that footage you took live of that parade last year? When it comes around again, you can let users know what to expect weeks in advance by sharing that video!
‘Send Message’ CTA on Stories
More people want more personal brand experience, this allows consumers to directly contact businesses through an ad, without having to navigate through a site link. Research suggests that being active and responsive can drive significant benefits in regards to consumer trust, with nearly 1 in 3 messaging consumers indicating that they chat with businesses in order to determine if they’re trustworthy and credible.
The Improvement of Google Voice Search
A better understanding of the query means more accurate results will continue to be delivered to the consumer. I see this increasing voice search on in multiple environments and of course, more brand loyalty to Google and its suite of applications.
Instagram Stories Event Sticker
I think this could be another great way to spread awareness about events happening in your area and get people to invite their friends etc. via Instagram. I think it’s a unique twist of digital event invitations that is different than the traditional Facebook event invite. I think it could be cool to see how companies use this! It’s not live yet, but according to the article it will be released within the next few months.
We will be releasing what is on our radar at the end of each month, but for more ways to stay up-to-date on your digital marketing efforts, be sure to subscribe to our e-newsletter.
