Scout Holaday is a Digital Advertising Strategist for Two Six Digital. Since graduating from the University of Michigan in 2017, she has worked on both the agency and client-side developing her creative and analytic skills. A digital native, Scout likes to create engaging content and efficient campaigns, use data to tell stories and drive decisions, and to have fun while doing it.
Scout began her career focusing on organic social media, developing her creative skills while also learning SEO, display, and social advertising basics. A love for data and analytics lead to Scout making the leap to the agency side, where she found greater opportunity to continue learning and developing her skills.
Scout grew up around the country before moving to Ann Arbor. Sports and academia drew Scout to Michigan (Go Blue!), but she stayed for the people and the lakes. Travel and tourism have always been a part of Scout’s life, growing up in cities like Reno, Las Vegas, and Atlantic City with family working in the hotel and casino industries for several generations.
In her free time, Scout likes to pursue many different hobbies including cooking, painting, sewing, video games, and playing with her two cats Ari and Luna.