Email Marketing Strategy

SERVICE DESCRIPTION

TwoSix Digital develops e-mail marketing strategies and distribution plans to ensure your travel and tourism organization leverages this tried and true communications platform. We can work through a content plan, develop message templates and ensure e-mails are delivered to consumers on a regular basis. We also make recommendations on what can be done to continue a successful distribution program in the future.

PROGRAM PROCESS

  • Kick-Off Call with TwoSix Team

    Discuss the current strategy, goals, process and more.

    We will discuss the current strategy, goals, process and more in a kick-off call.

  • Survey Results from Current Audience

    Provide a full rundown of the data from the survey

    We will provide a full rundown of the data from the survey that we sent out to your audience.

  • Full Re-worked Email Marketing Strategy

    Create new strategy from results

    We’ll take what we learned from the survey results and implement them into a new email marketing strategy.

  • Seasonal Email Marketing Templates

    Create seasonally-based email templates

    We will create seasonally-based templates for you to use so that you can easily implement the new strategy.

  • Follow-Up Coaching with a TwoSix Team Member

    Have access to coaching by a member of our team

    You’ll have access to a follow-up coaching with a TwoSix team member to help you implement the new strategy.

  • Easy-to-Use Checklist for Future Use

    Receive checklist for future use

    We’ll provide an easy-to-use checklist for you to use as you move forward with your new strategy in mind.

SUCCESS STORY

We wanted to find a way to digitally connect with our visitors, but we didn’t have the contact information needed for our visitors and potential visitors. Two Six Digital had the right solution just for us. They helped us generate thousands of contacts by creating a couple of campaigns to gather those contacts. We are now sending quarterly e-newsletters to those who have subscribed. We continue to watch our digital footprint grow. Thank you, Two Six Digital.

Heather ShirkExecutive Director, Visit Montgomery County, Indiana

RESOURCES

CONTACT US

Learn more about our email marketing programs: