Facebook introduces Canvas

Facebook advertisers now have access to a new immersive type of ad called “Canvas“. While previously available to certain advertisers, the new ad works to open up a full screen experience once an ad is clicked by a user.

This full screen experience is said to load ten times faster than traditional ads. Canvases provide advanced functions for ads like animations, carousels, product catalogs, tilt-to-view images, and videos.

The user-friendly feature is available through Power Editor for all advertisers. Facebook says it wanted to provide everyone with the means to make great looking ads while also elevating the ad content being served to users – from Fortune 500 companies to mom and pop coffee shops.

According to Facebook, 53% of users that open a Canvas view at least half of it, and the average view time is 31 seconds. The top Canvas ads can see more than 70 seconds of view time per user. Read more