Tag Archive for: Instagram

Facebook Dislike Button, Instagram Engagement & Annoying Hotel Guests

Facebook Dislike Button debuts…sort of

After years of requests from users Facebook finally unveiled the Dislike Button they had recently mentioned they were working on. The only thing is that the button they talked about turned out to be an emoji-like face to allow users to express an emotion they feel.

Called “Reactions”, they are a series of emoji alongside the good ol’ Like button to give users the ability to express the emotions seen in the image below.Facebook Reactions

Reactions are being tested out in Ireland and Spain with no word on if they will become available for worldwide use.

Instagram Organic Engagement is dropping

Social analytics company, Locowise, deduced that Instagram organic engagement is dropping after conducting a study of more than 2,500 brand profiles. The findings suggest the social network is moving closer to a pay-to-play model similar to Facebook (which owns Instagram). Interestingly enough, Instagram ads are beginning to become more widely available to pages…

Don’t be an annoying guest

Annoying Hotel GuestsExpedia has a list of the most annoying hotel guests. After conducting a hotel etiquette study and asking more than one thousand people which traits and behaviors they found most annoying of fellow guest the list is interesting:

  1. Inattentive parents who let their kids run wild
  2. People who are exceptionally loud in the hotel hallway for all to hear
  3. Guests who berate hotel staff

Check out the full list here and stay polite, friends!

 

Facebook Mobile Ad Format and Instagram isn’t Square

Facebook Mobile Ad Format and Instagram isn’t Square

Another type of mobile ad?

Facebook looks to be exploring a new format for mobile ads. These ads will first appear as normal Facebook posts, but will open into a full screen representation of a brand’s website.

According to reports, users can scroll through multiple pages of videos, images and text, most of which is hosted on Facebook.

The new ads are being tested with a small group of brands right now. No word yet on if and when this new ad type

Instagram

Credit: @Aashleyyuki

No longer hip to be square

Instagram users are no longer stuck using square photos! The social network’s new changes allow for portrait and landscape imagery to be uploaded by users. As you scroll through your feed you will instantly see new formats from pictures that will be seamlessly integrated.

This will, undoubtedly be, good news for all of us who struggle to get a photo to appear just right for our personal pages and have to continually go through photo banks to look for the appropriate photo that won’t be awkwardly cropped for our business or brand pages.

Speaking of Instagram for business and brands, we came across this great article showcasing 10 Instagram tools and applications marketers can use.

Instagram on Hootsuite and Google Hotel Finder

Instagram on Hootsuite and Google Hotel Finder

Welcome to Hootsuite, Instagram!

Social media managers rejoice! Photo-sharing, social media behemoth Instagram is now integrated with Hootsuite. This means Hootsuite users can now schedule those pesky weekend and evening Instagram posts without having to set constant reminders on their phones and alarm clocks.

Hootsuite users will also be able to interact and engage with their audience while also being able to schedule and simultaneously push out Instagram posts onto other platforms, like Facebook and Twitter. You can check out the short video on the integration below.

Google Quietly Launches Hotel Finder

Google Hotel FinderSearch giant, Google, may be setting its sights on the travel industry. Google recently (very quietly) launched a new feature allowing users to book hotel rooms directly through the search engine. Called “Google Hotel Finder,” the tool can use Google Wallet to make the transaction quite easy and quick.

At this time, the options are reportedly a bit limited, which may not result in the best deals for consumers.

Facebook CPC, Newsfeed tweaks and Instagram HD

Facebook CPC, Newsfeed tweaks and Instagram HD

Cost Per Click Redefined

To alleviate any confusion and better demonstrate what marketers are paying for, Facebook is redefining how it measures cost per click. Very soon, CPC will only register what the social network considers to be link clicks. Those being clicks to other websites, call-to-action clicks to other sites, clicks to install apps and clicks to view videos on other websites.

Facebook currently measures CPC with any click taken within an ad, including likes and comments. The change will hopefully clarify any confusion advertisers or marketers previously had when reporting spending and performance on ads.

Newsfeed Toolbar

Credit: Facebook

More Power to the People

Also in Facebook-related news, a newsfeed change being rolled out introduces users to a set of tools allowing them to select who’s updates appear first in a timeline, the ability to unfollow or hide posts, reconnect with people you’ve unfollowed and also discover new pages.

Obviously, the biggest potential impact may be see by brand pages which underscores the increased importance Facebook has been putting on paid outreach over the past few years. The new tool is available now on iOS and will be rolling out to Android and desktop in the coming weeks.

Instagram HD

Some interesting new changes are also coming out from Instagram with photos being in a larger 1080 X 1080 size. It’s a move that many will likely welcome and should make it much easier to aggregate and feature user generated content from fans by brand pages. However, there is a slight catch: right now the new changes are only available to view on mobile. Sorry desktop users.

Instagram HD

Credit: Sean O’Kane

Most Popular City, Google Maps Everywhere, Instagram Ads

Most Popular City, Google Maps Everywhere, Instagram Ads

Credit: Mastercard

Top Cities Listed

London is the most popular city in the world. That’s according to Mastercard‘s latest Global Destination Cities Index, ranking 132 destination cities around the world in terms of total international overnight visitor arrivals and cross-border spending. This is the second year in a row London has topped the list. The city is expected to receive more than 18.8 million visitors this year.

While Bangkok came in second in anticipated overnight stays, New York was number two when it came to visitor spending, while London remained at number one.

Google Maps and Nav – Even when Offline!

A major announcement from Google this week: the search giant will begin offering maps and navigation even when a user is offline. This should prove especially helpful for people when they need it most, like traveling internationally where data rates are higher  – or when signal is especially weak and you’re lost (you know, when you need it most!).

This will, undoubtedly, make the decision to use Google much easier for people in developing parts of the world where signal and coverage are unreliable. The function is expected to roll out later this year.

Instagram Buttons up the Ante

A new feature from Instagram will allow a direct response button to be placed on ads. These four different calls to action will allow advertisers and marketers to better reach the audiences they may have previously had difficulty reaching.

The button will appear under and image and be clickable. The function will begin rolling out in limited number in the coming days, but should quickly find promise among those longing for a clickable option for advertisements on the Facebook-owned platform. You can check out what the buttons will look like below.

Instagram Direct Response Buttons

Credit: Instagram