Loyalty survey reveals insights into travelers’ choices
A recent Facebook loyalty survey of 14,700 adults in the U.S. uncovered fascinating details on brand loyalty. The survey looked at five verticals, but also included airlines and hotels. Overall, the loyalty survey found 77% of people saying they return to their favorite brands over and over. 37% said they make repeat purchases and are loyal to a brand while 40% indicated they make repeat purchases but are not loyal to a company.
The findings shed some light on loyalty when it comes to travel, including:
- 23% of hotel brand loyalists value service and 21% value trust, while 31% of repeat purchasers value locations and 30% value price
- 23% of hotel brand loyalists are Millennials and 30% are Boomers