Tag Archive for: prefetching

Facebook Prefetching and Periscope Branding

Prefetching a Mobile-Friendly Experience

Prefetching on FacebookMobile is massive on Facebook. That should come as no surprise at this point as 91% of Facebook’s daily users do so on a mobile device. Because of this, Facebook is working to make a better experience for mobile users through “prefetching”. A Facebook blog this week explained:

“…we’re introducing prefetching – pre-loading mobile content in the Facebook in-app browser before a link is tapped. This can shorten mobile site load time by 29 per cent or 8.5 seconds, improving the experience and decreasing the risk of site abandonment.” 

While 8 seconds may not seem like a lot I implore you to count that out right now just to realize how long it actually is in an age where our attention spans are less than that of a goldfishRead more