Instagram algorithm to change what is served first

The news that sent shockwaves through the Instagram community this week came as the company announced it would change users’ feeds to display content differently than the classic chronological order.

The company announced the change in a blog post earlier this week, noting that because of the old chronological format many users missed out on seeing lots of content – especially if they followed numerous accounts. The Instagram algorithm will work to shore up what the platform most relevant to users (similar to what parent company Facebook does), but that all of the published content would still be in our feeds.

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