As usual, things keep moving at a rapid pace on social media. Here are two items for you to note this week.
Hootsuite Picture Posting
Hootsuite subscribers recently received an email explaining a brand new and updated feature that would allow pictures to automatically generate in Twitter newsfeeds through pic.twitter.com instead of appearing as an owl.ly link. This is a great addition! Research has shown the effectiveness of imagery in generating clicks and engagements on social media and this was Hootsuite giving its subscribers the ability to capture an audience’s attention much better than before.
Unfortunately, not everyone was able to automatically access the new feature. However, there is a quick and easy way to manually enable the feature:
- Click here to visit your dashboard
- Click your profile icon in the top left corner
- Click on View Social Networks
- Click the Profile Settings tab
- Under Image Uploads, select pic.twitter.com
That should do it! You can now automatically generate pictures when you attach them to tweets!
A recent addition to Snapchat is the ability to include geofilters on your snaps. Geofilters are overlays that can be added to pictures when you’re in specific locations (like the example in Indianapolis below). Adding a geofilters isn’t difficult at all. Just follow the tips on the Snapchat website and add your design to allow people to start branding their photos. This is a great opportunity for any DMO, festival, event or attraction to begin harnessing the power of Snapchat.