The Power of Emojis and Hashtags
No matter how interesting or well written a blog, post, article, or anything is… not including an emoji or hashtag in your post can influence the reach and engagement significantly.
Before smartphones and the age of social media, emoticons took to the stage being a fun and interactive way for users to express emotions through keyboard characters. In 2011, smart phones added emojis on the keyboard and every year since then, more emojis are made. Emojis are very realistic images that help us elevate what we’re saying, or sometimes they even replace words.
Incorporating emojis into your messaging on social media is said to get your content noticed more. “According to a study by WordStream, using an emoji in a Tweet can increase engagement by 25% compared to messages without emoji. Using an emoji in your Facebook posts can increase shares by 33% and interactions with your post by 57%.”
Emojis also create relatability and fun in your post, also adding an emoji catches the reader’s attention and allows someone to understand the post more, without even reading it. Just as the famous saying says, “a picture is worth a thousand words.”
Using emojis to emphasize your message doesn’t just apply to social media either. Go ahead and add a relevant emoji to your blog title or email subject line to give it extra click ability. Be sure to always think about your audience before adding an emoji. Some platforms will have more success than others and it’s important to adapt messaging to different audiences.
Just like emojis, hashtags are also a very important element you can add to your brand’s messaging. Hashtags allow us and your viewers to tap into topics about specific information through keywords. A popular or meaningful hashtag can increase your visibility, allowing other people to find you and hopefully follow your profiles.
When choosing a hashtag for a post, be sure to keep it relevant to your post, ensuring your post is in the category you want it to. Sometimes a hashtag can mean something very different than what you think… double check hashtag meanings if you’re unsure. It’s also important to remember that hashtags can have different impacts on different social media platforms.
This article from Buffer gives us a helpful guide to understanding how hashtags work and perform on various social media platforms. In the article you will also find tools to help you find and manage your hashtags.
In all, there are many ways to increase engagement and reach for your brand. If you’re not using emojis or hashtags, you should be! If you enjoyed this blog, be sure to visit our others at https://twosixdigital.com/blog/.