Trending at TwoSix: Ad Comments

Posted: June 28th, 2022

Would you comment on your own advertisement?

At TwoSix Digital, we’ve been asking ourselves for a long time why very similar clients can perform very differently when it comes to ads. Of course, a lot of it is down to audience building over years, proper targeting, and creative. But we’re also seeing that the more comments an ad gets — whether it be positive or negative — the lower the Cost per Click (link), in general.

We already know that Facebook prioritizes organic posts that drive conversations, so why not ads as well? The next time you create or approve an ad, forget brand voice for a second. Instead, ask yourself if you would comment on the post if you saw it in your own newsfeed.

Created by our Lead Content Strategist, Nick Danowski

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